add value, not noise

How to cut through in times of crisis

This article originally appeared on the Bizstory Content blog in April 2020.

How many company blogs and newsletters have you seen recently about Covid-19 and the national lockdown? It’s a topic that affects everyone and all companies, but some are doing a better job of talking about it than others.

So what’s their point of difference?

The companies who are doing it well are the ones who have taken a unique angle to the topic, written something directly from their voice, and added value to their customer’s day with either education, information, or inspiration.

Let’s help you do the same.